Gaming software provider Playtech has launched a sportsbook offering for Spanish sports media brand MARCA.
The MARCAapuestas.es launch follows a long-term agreement signed between MARCA owners Unidad Editorial and Playtech to manage the gaming operations for its sports media brand.
Shimon Akad, chief operating officer of Playtech, said: “Our proven success of delivering leading media brands in regulated markets with a complete sports and gaming offering has enabled us to extend our reach and we’re delighted to be working with MARCA.
He added: “The MARCA brand will reach new heights by using our industry-leading, best-performing sports betting and gaming Omni-channel software, platform, systems, and content, and we look forward to continue working closely with the team in the months and years ahead."
Elicia Martinez, business development manager at Unidad Editorial, said: “We’re delighted to be working with Playtech on the next phase of MARCA’s online and mobile betting and gaming offering and the migration to their technology has been highly successful. The Spanish market is rapidly maturing and we’re confident Playtech will be able to deliver the sophisticated and highly engaging offering our readers want."
