Blueclaw’s Martin Calvert looks at strategies for maximising first-time deposits with conversion rate optimization.

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IN an increasingly competitive gaming market, it’s vital that operators and affiliates make the most of their hard-won traffic.

Operators and affiliates alike often hit a (sometimes temporary) ceiling in their search engine ranking growth. Battling to drive up rankings can take a lot of time, effort and energy as well as a commitment to long-term results.

Read the full article in the latest issue of iNTERGAMINGi