Mr Green Ltd has recruited Magnus Alebo, former CEO of Hero Gaming, as its managing director.
The newly added role, the company stated, is designed to ensure that the brand continues its strong growth.
"I'm happy and proud to step into this role,” Alebo said. “Mr Green is one of the most well-known and appreciated brands in the industry. I look forward to working with the amazing team with the goal of continuing to develop Mr Green as one of the strongest brands in the igaming industry. "
Jesper Kärrbrink, Mr Green Ltd’s CEO, said: "Magnus's solid igaming background makes him the perfect person to continue building the strong position as one of the leading brands in the gaming industry. Magnus will also focus on continuing to improve our market efficiency."
Alebo comes from previous roles as marketing manager at Betsson and most recently as CEO of Hero Gaming. He will take office in early April. As managing director, he will be included in the management team of Mr Green Ltd.
Kärrbrink added: "We are entering a new era with two central and international brands, Mr Green and Redbet. Mr Green is already a leading casino brand and Redbet is a growing sports book brand with great potential. The new organization is also adapted for continued growth, both organically and through acquisitions.”
