Global sportsbook and online casino giant M88 Mansion has been named the Official Sportsbook Partner of the Icons Series Golf Tournament for the MENA Series, scheduled on February 22-23, 2024.
The Icons Series is known for its unique format, featuring renowned sports personalities in a team matchplay golf tournament. M88 Mansion's role as the title partner involves promoting the tournament and enhancing the experience for golf fans.
The strategic partnership, facilitated by Nick Hunter of P11, aims to combine sports and entertainment in the MENA region. It includes features like an LED first tee stadium, focusing on enhancing the fan experience.
Rosette Siriban, head of marketing at M88 Mansion, said: “We have a surprise feature in store for the Icon Series, which will provide entertainment to global fans from both franchises.
"M88 Mansion is continually seeking fresh opportunities to present our brand to a worldwide audience. Our goal is to sustain our growth and extend our reach, particularly with our upcoming offerings at the Yas Links Golf Course.'"
