When the second annual Mobile and Tablet Gambling Summit took place in London in November, iNTERGAMINGi joined around 200 delegates at the Hilton Tower Bridge.

Mobile

THE area of central London on the south bank of the Thames, between London Bridge and Tower Bridge, is rich with history. Agriculture, education, the shipping industry, the railway, potteries, cholera and the Great Fire of Tooley Street all jockey for position among the many hundreds of eye-catching headlines this comparatively small area has generated over the years. Now it is home to London’s City Hall, Europe’s tallest building – the Shard – HMS Belfast and a glittering range of high-end eateries and retail outlets. The stark contrast between the old and new can be found on almost every street corner, where 200-year-old pubs oversee the changing landscape with quiet bewilderment.

It is an area used to change and is thus a highly appropriate setting for Bullet Business’ 2013 Mobile and Tablet Gambling Summit where adapting to a rapidly shifting landscape was high on the agenda.

Sponsors for the event included Skrill, Greentube, Playtech and Jumio, and the first of two days began with an introduction from chair Aideen Shortt and a case study from Skrill which included the revelation that 63 per cent of online or mobile customers also visit a company’s land-based venue.

Read the full article in the Issue 6 of iNTERGAMINGi.