Liverpool Football Club has signed new partnership deals with Paddy Power and 188BET.

Paddy Power is the Premier League football club's official betting partner for the UK, Ireland and Italy and 188BET is its official international betting partner.

Both betting companies have signed two-year agreements lasting until the end of the 2013/14 season.

Paddy Power, which has previously partnered with Liverpool, will have the the role in the UK, Ireland and Italy, while 188Bet will take on the position of Liverpool’s global betting partner.