Bettorlogic has signed a further licence agreement for its innovative in-play bet stimulation technology, Livelogic.
Livelogic will offer Pinnacle Sports customers relevant reasons to bet, initially in football and tennis, but extending into a roster of North American sports later this year. Through its Connextra partnership, Bettorlogic will also provide Livelogic content in advertising banners placed amongst Pinnacle’s affiliate partners.
Livelogic generates around 40 in-play bet prompts per football match, identifying interesting bet opportunities in real time. Since its launch in summer 2010 it has increased click-through rates to in-play markets by over 300 per cent. Livelogic is already licensed to a number of major sports books and media owners.
Aly Lalani, marketing director of Pinnacle Sports, commented: "This partnership further strengthens our in-play offering, highlighting our unique low-margin odds to this exciting and rapidly developing market. Complementing our focus on European sports, Livelogic will help us introduce even more European bettors to the advantages that the Pinnacle Sports pricing model offers."
