Bettorlogic has revealed figures that show that Livelogic, its new in-play bet stimulation product, increased sportsbook click-through rates during World Cup matches by over 300 per cent.
Livelogic generated around 40 ‘bet prompts’ per match - every five minutes or when a goal was scored - identifying interesting patterns based on what was happening in the match at the time. The output featured prominently within the homepages of leading bookmakers, with live prices and links to a range of relevant in-play markets.
Livelogic also covers over 40 domestic football leagues, generating more than 10,000 bet prompts per week, and has been adopted by a number of sportsbooks including Ladbrokes, Paddy Power, Stan James and Victor Chandler, as well as media group Talksport.
