Microgaming has reached an agreement with Ladbrokes to provide its casino and poker software in the Danish and Spanish markets.
Ladbrokes’ Spanish-facing site, LBApuestas, and its Danish operation will be going live with Microgaming software following the licensing process in both markets. It is expected the first operations will go live in January 2012 and both sites will have access to a huge suite of premium casino titles, provided through Microgaming’s Flash and download casino clients.
Ladbrokes will also be taking Microgaming’s market leading poker software, meaning Spanish and Danish players will be able to enjoy the world’s most innovative poker software, games and tournament schedules.
Adam Greenblatt, director of corporate and strategic development at Ladbrokes, said: “We have a strong relationship with Microgaming and our players have always reacted well to their products; we are pleased to be working with them as we target new licences in Spain and Denmark, markets familiar to Ladbrokes already."
Andy Clucas, head of business development at Microgaming, said: “We have had a long and successful relationship with Ladbrokes and are delighted to be entering these two exciting markets with them. Once granted a licence, Ladbrokes will be able to offer the most competitive range of products.”
