Kwiff is to accelerate the growth of its native apps through a deal with Adjust, a mobile measurement and analytics suite.
The integration of Adjust’s SDK into kwiff’s iOS and Android apps aims to optimise acquisition and measure user behaviour more accurately. The service will initially focus on tracking organic traffic across multiple events.
Kwiff said it plans to extend the service to include paid traffic for Apple Search ads, social campaigns and in-app display ads.
The existing affiliate marketing partnership with Income Access will sit within the deal between kwiff and Adjust, while bringing another layer of acquisition via a revenue share model.
Kwiff CEO, Charles Lee, said: “Working with Adjust means we can now acquire players through the app stores to complement our web traffic strategies.”
Alexandre Pham, vice president of EMEA at Adjust, added: “At Adjust, we know how fundamental effective measurement and optimisation is to the success of mobile apps, so we are excited to see kwiff utilise this insight to drive traffic and acquire new players.”
