Kwiff players will continue to have access to worldwide racing content from BetMakers Technology Group following a partnership extension.
As part of the new deal, BetMakers’ Price Manager system will be used in conjunction with kwiff’s proprietary trading technology and risk systems.
The supercharge feature that kwiff rewards its players with will be active across all types of racing and will be complemented with kwiff’s range of loyalty rewards.
BetMakers’ horse racing solution features both traditional win and fixed-odds markets, in addition to tote exotics and fixed-odds derivatives.
Charles Lee, kwiff CEO, said BetMakers’ approach “has worked well with our in-house teams” and that, from launch, racing has gone from “strength to strength.”
Jake Henson, BetMakers’ CEO, added kwiff’s mobile-first approach “brings a new set of customers to the sport of horse racing, which we believe is critical to its sustainability.”
