Kindred has launched a ground-breaking bet-overlay live streaming player.
Representing an industry first, the revolutionary move will enable Unibet - part of the Kindred Group - mobile customers to Watch&Bet on live sports without ever leaving the action.
Initially available on the iOS sports app, the exciting new feature will enable Unibet customers to place their bets while still watching the on-site sports streams, which will for the first time be presented with a live-odds overlay.
The seminal development will be available in most of Unibet’s European markets, initially on the two biggest in-play sports, football and tennis. The launch will be exclusively on the iOS App, but Android and the mobile web browser will follow very soon after.
The roll-out is in line with the group's app-first mindset and representative of the continued enhancements to the in-play customer experience. Live sports betting is an increasingly important growth area for both the industry and Unibet and the new development will create a more seamless user experience than ever before.
