Online gambling publisher KAX Media has acquired the domain Gambling.com for £1.5m from Media Corp.
KAX plans to aggressively grow the site through improvements in conversion rates and more targeted traffic acquisition. Gambling.com will continue to operate exclusively as a portal for online gambling and only within regulated markets. While currently focused only on the UK, the publisher plans to ultimately expand the site worldwide to all regulated English speaking markets.
KAX chief executive Charles H Gillespie commented: "Gambling.com ticked all the right boxes and provided an immense amount of intrinsic value. Due to our previous experience looking at similar transactions we realised that it instantly made sense for us and were able to act quickly."
He added: "It was an easy decision given the price. KAX has a conversion tracking software platform that was purpose built to run this exact kind of site, allowing for an easy transition to our current business and technology platform. We felt that KAX was the perfect organisation to maximise the value of Gambling.com."
