Kambi will provide its sportsbook to the LiveScore Group of companies through a new partnership.

Kambi LiveScore Group

Kambi, which succeeded in a competitive selection process, will power the LiveScore Bet and Virgin Bet brands through its sports betting platform, managed services and products such as AI-powered trading and Bet Builder.

The LiveScore Group’s in-house product teams will also employ Kambi’s open APIs.

The LiveScore Group said it expects “material revenue” from the deal in the second half of 2024, following the roll-out of Kambi’s software onto its platforms in Q1.

Kristian Nylén Kambi CEO and co-founder, said LiveScore Group has “all the ingredients Kambi looks for in an operator.”

Sam Sadi, CEO at LiveScore Group, added the deal will help the group become “ideally equipped to create truly memorable experiences for our users.”