A new multi-year service agreement will see Mr Green transition its recently acquired Redbet brand to the Kambi Sportsbook.
Redbet will switch from its current sportsbook provider in favour of the Kambi Sportsbook, with technical integration expected to be completed during Q3 2018.
Kristian Nylén, Kambi CEO, said: “Mr Green has been successful leveraging the Kambi technology to develop unique and differentiated sports betting experiences and I look forward to Redbet benefitting in a similar fashion.”
Jepser Karrbrink, CEO of Mr Green, said: “In Kambi we have a supplier which gives us the control and freedom to follow our own strategic path and create bespoke sports betting experiences for our players.
“As such, we are happy to sign this contract renewal. We also look forward to Redbet being on the same platform as Mr Green, enabling us to increase efficiency in our sportsbook operations while offering different user experiences, reflecting the two brands Mr Green and Redbet.”
Mr Green becomes the latest Kambi customer to commit itself to the supplier for the long-term, with 888 Holdings, LeoVegas, Paf, Napoleon Games and Kindred Group having all signed extended deals during the past 12 months.
