Sports betting supplier Kambi has announced the launch of two partner products in three days, as it pushes ahead with its US expansion plans.
The company said its US push now includes two on-property launches in three days, enabling partners Rush Street Interactive and Penn National Gaming to take the first legal wagers in the states of Illinois and Michigan respectively.
The launch with PNG at its Greektown Casino in Michigan took place on March 11, with the US state becoming the 10th in which the Kambi Sportsbook is live. Situated in Detroit, the home of NFL franchise Detroit Lions, the Greektown Sportsbook has been fitted with 40 Kambi kiosks and four betting windows.
On Monday, RSI took the first legal sports bet in Illinois, with former Chicago Blackhawk Eddy Olczyk placing the ceremonial opening wager at the new Rivers Casino Sportsbook, which consists of 30 kiosks and five betting windows.
Illinois is one of the largest states in the US, with a population of approximately 13 million and home to some of the country’s most popular professional sports teams, including the NFL’s Chicago Bears, NBA’s Chicago Bulls and the MLB’s Chicago White Sox.
Kambi chief commercial officer, Max Meltzer, said: “Kambi’s record for quality and swift delivery is central to our ongoing US progress and we are delighted to have powered two more market firsts for our partners.
“When people look back at this historic period of legalising sports wagering across the US, they will see Kambi was the supplier powering the most firsts and our partners becoming the market leaders in their respective states. It’s all encompassed in our Partner with Confidence strategy.”
