Jelly Entertainment has signed a licensing agreement with Bally’s Corporation to integrate some of its igaming titles with the operator in the UK.
Games such as CleoPatrick and Midas Riches will be available to players on brands such as Jackpotjoy and Virgin Games.
David Newstead, chief business development officer at Jelly, said the deal is “another huge step forward” for the company which “raises our profile among players in the UK and is a clear sign that the industry’s key players recognise the quality we have in content creation.”
Craig Staples, vice president of product at Bally’s Interactive, said Jelly will bring “fresh, proven titles” to the operator’s UK brands.
