Jada Gaming, the data and analytics AI specialist, has signed a three-year partnership with Betmotion, the leading Latin American gambling site.
The deal sees Betmotion integrate the full Jada Brain platform with its suite of bespoke igaming modules each designed to enhance user experiences.
Jada’s expertise in data and analytics will enable Betmotion to improve its visibility and predictive capabilities ahead of an action-packed summer of sport.
As part of the agreement, Jada is to also provide Betmotion with a full data warehouse, machine learning functions and data visualisation.
Jada’s Responsible Gaming and Bonus Abuse modules will build on Betmotion’s commitment to creating safe and fun online experiences, while the Affiliate Engine will optimise growth strategies.
