New research has shed light on the potential of the Italian online gaming market following the emergence of a Research and Markets publication.
‘The Italian Online Gaming and Gambling Market Report’ has revealed that the Italian market is poised to generate turnover in the region of €15bn per year between 2010 and 2013. The investigation has been welcomed by industry members across the board who have been anxious to scrutinise the figures.
The survey begins by citing gross margins and product revenues before profiling online gamblers and regulatory environments. Further analysis concerning online poker, bingo and casino services is also provided alongside information relating to business models, product typologies and market value.
The report arrives in anticipation of forthcoming regulatory changes which will facilitate the launch of several online ventures. The Italian market has been enjoying steady growth in the past few years alone with an average growth rate standing at approximately 17.8 per cent. Revenues for the year 2010 were also reported to have overtaken the €61bn mark.
Further rises are being forecast for the years 2011 and 2013 following the impact of the Abruzzo Decree which will pave the way for online cash games, video lotteries and the arrival of Bet Exchange.
William Hill, meanwhile, has welcomed the publication of the report as it prepares to makes its mark on the Italian sector for the first time. The UK bookmaker has officially entered the Italian market after having received its official licence from the Italian public gaming authority, the AAMS.
