Intercash is integrating its technology with DirectTrack, an affiliate marketing and tracking platform from Direct Response Technologies.
The integration will provide global pre-paid cash cards to affiliate networks and merchant programmes from a variety of markets, including retail, financial services, agencies and igaming. The joint solution will enable affiliate programmes running on DirectTrack to quickly make commission payments in localised currencies to affiliates around the world.
Affiliate programmes that add the new pre-paid cards as an available payment method within their system will be able to electronically transfer funds to cards 24/7, allowing affiliates fast access to their commissions in their preferred local currency. Reporting will then be accessed via the DirectTrack system.
Patrick Seguev, Intercash CEO, commented: “One of our most cost effective solutions, our new Intercash Zero programme, allows merchants to issue pre-paid cards with zero investment. This option significantly reduces the upfront costs incurred with traditional payment methods and helps attract high-performing affiliates from international markets.”
“Affiliate networks and programmes can gain a competitive advantage by processing affiliate payments through their DirectTrack systems,” said George Bordo, general manager of Direct Response Technologies. “Joining forces with Intercash to offer global pre-paid cards will provide our clients a new and cost effective way to further increase affiliate satisfaction and our company additional opportunities especially in markets such as igaming.”
