Incentive Games has signed an agreement to integrate the STAR platform to RISQ's iGaming Insurance Platform iGiP and begin work on launching its own sports lottery.
Incentive Games’ STAR platform – which stands for Sports Tools for Acquisition and Retention – gives operators access to a suite of free-to-play and pay-to-play games via an operator's desktop or mobile site or through native apps.
Incentive Games deploys its products on the customisable platform for clients in order to generate and directionally drive traffic to boost revenue where it's needed the most.
Julian Borg-Barthet, director of business development at RISQ. said: "Incentive Games has been our first integrated partner to launch the new Sports Lottery product via the RISQ iGiP. They have ambitious plans to roll out the concept across their existing STAR integrations, and has already generated a considerable amount of interest in the market."
The RISQ Sports Lottery platform gives Incentive Games the ability to offer 365 days a year of weekly competitions across five different sports and counting. With tiered jackpots from £10 to £10,000,000 at a cost of £3.00 per ticket, this is the first of its kind to bridge the gap between lottery and sport with the highest jackpots on the market.
