New launch iGB Live! managed to capture the imagination of the international interactive industry, after preliminary figures released by organisers Clarion showed a total of 4,750 gaming industry professionals from 113 jurisdictions attended the show at the RAI, Amsterdam.
Taking place on July 17-20, the event was the consolidation of the iGaming Super Show, EiG and Amsterdam Affiliate Conference into a single event. Among attendees, 53 per cent were either c-level, president/VIP or directors.
Shona ODonnell, Clarion Gaming’s portfolio director and the person responsible for curating the new event, believes the launch has demonstrated the popularity of creating consolidated and robust event brands as well as providing a platform for future growth and development.
She said: “We have brought together three brands that were strong in their own right into a new consolidated event and the initial feedback suggests that decision has been the correct one.
"The initial numbers are marginally up year on year, but that tells only part of the story. What I think is particularly pleasing for myself and the entire team is that all of the anecdotal evidence has been very positive. I think the industry appreciated what we set out to achieve, especially where we took some calculated risks in trying to redefine the learning experience with iGB Live! HQ. The content and the cachet of iGB Live! has also succeeded in attracting a visitor profile that is more international in its composition and with an enhanced C-Level weighting.
“We secured some outstanding speakers and iGB Live! was full of energy, creativity and optimism. People invest significant sums to participate in industry events such as iGB Live! and their investment needs to be matched by a great experience and in that respect I think we have come a long way in putting iGB Live! firmly on the map. The next stage is for the team to analyse the attitudinal research and satisfaction surveys that we undertake after all of our events and then to start planning for 2019 when we will aim to take the brand on its own journey and confirm its status as the world’s largest dedicated igaming event.”
Wendy Debattista, lead customer acquisition at LeoVegas, said: “iGB Live! was a huge success for LeoVegas Affiliates and this wouldn’t have been possible without the fantastic iGB Live! team. Meeting existing partners is always an amazing experience, and we hit the ground running since landing back in Malta having met so many potential partners at the conference.”
