Delegates at next week’s iGB L!VE show will get a preview of the creative campaign to support ICE’s upcoming switch from London to Barcelona.
Clarion Gaming, the organisers of both shows, have revealed that the new creative invites the international gaming industry to “Explore the NEW gaming ecosystem.”
Stuart Hunter, Clarion Gaming’s managing director, said the message will encourage delegates to “Explore our superb new venue, Explore the cutting-edge innovations from our 1,000+ exhibitors and of course Explore our new host city which embraces both culture and commerce as well as history and hospitality.”
ICE is moving outside of the UK for the first time in January 2025 and will occupy 120,000sq.m of space at Barcelona’s Fira de Barcelona Gran Via, compared to the 100,000sq.m at the ExCeL in London, ICE’s previous home.
Clarion has revealed that 72 per cent of the 25 biggest exhibitors will have an “increased stand presence” in Barcelona compared to London.
“Explore is an invitation which, as all the feedback suggests, the world of gaming will accept in record numbers as ICE opens a new chapter in a long history of serving the needs of its stakeholders,” Hunter added.
Meanwhile, over 10,000 people are expected to attend iGB L!VE in Amsterdam next week, with the 2024 edition the final one in the Netherlands before its relocation to the ExCeL in 2025.
