London-based video virtual sports specialist Highlight Games Limited has agreed a deal with operator Parimatch to supply its virtual sports content to retail, online and mobile channels in regulated East European markets.
Highlight Games will supply multiple versions of its Soccerbet football games in both single match and league formats to Parimatch. The agreement will also permit Parimatch access to Highlight Games’ other content as it becomes available.
Tim Green, CEO at Highlight Games, said: “I’m pleased to announce Highlight Games’ partnership with Parimatch, which will bring its flagship Soccerbet product to more players across Europe.
“Featuring highlights of the best plays from top football leagues, Soccerbet is unlike any other product on the market, and Highlight Games is delighted to be introducing this transformational game to the virtual sports space.
“Soccerbet’s Serie A iteration has been an instant success story in the Italian market, with performance being so strong that all major operators are taking the game, and we look forward to replicating this momentum in additional territories with new and existing products.”
