UK-based video virtual sports specialist Highlight Games has won a multi-year contract with Sisal Sans, a joint venture between Italy’s Sisal and Turkey’s Demirören Holding.
As detailed in the agreement, Highlight Games will supply games featuring real and exclusive archive footage for use in Sisal Sans retail venues.
SoccerBet featuring Turkish League football under the branding Serbest Vurus Pro is currently available in 650 Sisal Sans shops, with roll-out forecast to reach 2,000 venues by the end of Q2 2021.
Additional products from Highlight Games including English and Italian football variants of SoccerBet and NBA Last 60 will be introduced later in the year.
"Highlight Games is proud to announce this transformative deal and to lead the way into Turkish National Lottery retail venues," said Steven Holmes, co-CEO at Highlight Games.
"We have built strong business relationships in Turkey over the past two years and the fruition of this partnership with Sisal Sans is an exciting result.
"This deal signals a first for legal virtual sports on the Turkish mainland, built on the strength of performance of Highlight’s games in Sisal venues in Italy and Morocco and the differentiated product we can offer which is specifically tailored to the market with archive Turkish League football footage.
"I am confident that our lead football product will replicate the success of our Italian Serie A game in Italy and I look forward to working with our partners in Turkey to bring additional products to market in the near future."
