London-based video virtual sports specialist Highlight Games has extended its rights agreement to use archive footage from Italy’s Serie A in its betting products globally.
Highlight Games’ Soccerbet single match and league products are exclusively licensed and ADM approved. Following the extension of rights, Soccerbet will be available to customers in additional territories both for retail and online implementations.
Soccerbet is currently available in Italy and is live with operators including Eurobet, Sisal and Lottomatica. The game will also be live with Snaitech, Goldbet and SKS365 in Italy before the end of 2019.
Stewart Whittle, Highlight Games’ founder, said: “The Serie A version of Soccerbet has already proven to be hugely popular with players in Italy, and Highlight Games is delighted to be further extending its availability globally for betting and lottery operators.
“In offering players the unique opportunity to bet on genuine archive footage with real commentary Highlight Games has developed a product which is changing the way in which customers engage with and bet on virtual sports.”
