Optimove, provider of the Relationship Marketing Hub, has extended its partnership with GVC Holdings to serve as its enterprise CRM and player marketing vendor across all of its brands, globally, for the next five years.

GVC is a leading operator in the global online gaming space. Following the success achieved using Optimove, GVC made the strategic decision to base its entire enterprise CRM strategy on Optimove’s software and services, by extending the partnership between the parties to cover all of GVC’s global portfolio, including Ladbrokes Coral UK, Ladbrokes Australia and Neds, for the next five years.

Optimove enables GVC’s CRM marketing operations to autonomously transform player data into actionable insights, helping drive measurable growth. Optimove’s technology suite enables GVC the smart orchestration, measurement and optimisation of highly personalised multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value.

Additionally, GVC has also decided to adopt Optimove’s real-time products, in order to support real-time marketing use cases, including self-optimising player journeys, serving the most effective marketing treatment to any player, at any given time, as well as event-based marketing, such as serving contextualised marketing communication on odds changes, VIP status updates, jackpot status and balance drops.