Grosvenor Casinos is to offer a multi-channel rewards scheme following the launch of its Play Points programme across online and mobile platforms.
Grosvenor customers will now have a single pot of points that can be used on online and mobile platforms, as well as in the 33 participating casinos and regardless of the platform via which they were earned.
James Dixon, head of customer relationship management at Grosvenor Casinos, said: “Play Points and the launch to multi-channel rewards is a vital part of building Grosvenor Casinos as a multi-channel brand.
“This is a major milestone for not only the business, but for the gaming industry as a whole as no other casino operator currently offers this.”
Play Points are earned on the amount staked. Customers can use their points towards extra gaming, as part payment for food and drink or to put towards gifts from the Grosvenor Casino gift catalogue.
