Greentube, the Novomatic Interactive division, has hailed the first day of ICE London a major success after its Romeo and Juliet-themed stand drew in big crowds to Stand S6-340.

Romeo and Juliet

The supplier saw a huge footfall of visitors to its display yesterday, which is modelled on its heart-stopping new slot Romeo & Juliet – Sealed with a Kiss, kicking off what is already shaping up to be a landmark event for the company on a commercial level.

Michael Bauer, Greentube’s CFO/CGO, said: “Judging by the attention our stand attracted yesterday we’re on track for another year for strong growth. The level of positivity and excitement around Romeo & Juliet – Sealed with a Kiss and other leading titles from our Home of Games has been fantastic to see and we’re looking forward to progressing the promising conversations we’ve already had into longstanding partnerships.”

The company’s sales team have been attending back-to-back meetings with prospective partners and existing clients, laying the groundwork for a number of deals to be signed in the coming months.

“We’re putting on an incredible show this year to reflect the quality entertainment that runs through the core of our product portfolio,” Michael added.

“Following yesterday’s success we’re set to secure more significant partnerships with major brands off the back of this year’s ICE.”