"Good content generates incremental revenue," said Virtue Fusion's Rob Wheeler at the Online Bingo Summit this week.
Delegates who attended the fifth Online Bingo Summit at London’s Victoria Park Park Plaza on June 8-9 were invited to listen to a number of sessions ranging from an exclusive focus group of real onine bingo players to a panel discussion about bingo content being king.
Rob Wheeler, along with Steve Schrier from Ash Gaming and Tony Plaskow of Wagerworks, discussed the importance of content on bingo sites. "The cost of acquisition will never be optimal unless you look at the content," said Wheeler. Talking about side games, he continued: "You need a broad spectrum of games that appeal to a broad spectrum of players." Wheeler, who cited Wagerworks’ Cleopatra as a successful side game to bingo, said that content isn’t the only factor to consider, but it is "an integral piece of the jigsaw."
Plaskow commented: "Content is as close to king as you can get." Schrier agreed, saying that content drives revenue and increases loyalty to sites. Schrier went on to say that nobody knows what makes great content until it goes live. "Every game will have its day in the sun," he added.
Bullet Business and Foviance brought a table of real online bingo players in an exclusive focus group session that delegates were invited to listen in on. Mariana Da Silva, head of Gaming User Experience, moderated and prompted the group to talk about why they play online bingo, what they look for in a bingo site, as well as their likes and dislikes relating to bingo sites. It was the first time a focus group had been conducted in this way but it was arguably the most interesting and lively of all the sessions that took place at the summit.
