A newly released second iteration of Golden Matrix Group’s (GMGI) AI-powered casino game recommender “specifically targets” the igaming industry, the company has said.
Developed by GMGI subsidiary Meridianbet, the tool seeks to enhance personalisation and tracking capabilities to improve user engagement, retention and revenue performance.
“The V2 recommender now processes an expanded dataset, including player behaviours and demographics, delivering more precise game recommendations that resonate with individual preferences, offering advanced AI-driven insights,” GMGI said.
V2 is now “fully operational” on core Meridianbet websites featuring casino games, the company added, with plans to extend functionality to mobile apps.
“The V2 upgrade is a key component of Golden Matrix Group’s strategy to leverage AI and data analytics within the igaming sector, under its Meridianbet division.
“This enhancement strengthens the company’s position in key markets and supports ongoing efforts to drive sustainable growth.”
The first version of the AI-powered casino game recommender launched in July.
