Golden Matrix Group has launched a new artificial intelligence-powered casino game recommender from its subsidiary Meridianbet.
The recommender used advanced AI to offer personalised game recommendations to players. In doing so, it considers a variety of factors, including player behavioural patterns, previous activities, demographic data and individual preferences while playing.
“This unique, state-of-the-art AI tool is a game changer,” said Meridianbet CEO Zoran Milosevic. “We expect it to generate increased revenues, higher player values as a result of stronger loyalty and retention of players, and most importantly, by providing an enhanced overall experience for Meridianbet players.”
