GiG has taken a strategic decision to halt investment in its game studio, GiG Games, with immediate effect in order to save around €250,000 per month.
The existing proprietary casino games (four) will remain in GiG and continue to be offered to both internal and external operators. The rationale behind the decision is to reduce expenditure and to concentrate focus on key strategic areas. GiG stated that revenues generated from its games division have been “negligible”.
The move has cost 25 jobs, with three employees retained to maintain the current games studio, which launched its first in-house developed game in October 2018, until the end of 2019.
GiG's games IP allows the company to re-enter the casino games vertical at a later stage should proprietary content be considered strategically more important.
GiG will continue to offer casino games to internal and external operators from third-party providers.
Richard Brown, acting CEO at GiG, said: "The decision to halt in-house content production is a strategic choice to facilitate full focus and resources on becoming the platform of choice for the igaming industry.
“This forms part of recent strategic initiatives taken to reduce non-marketing related OPEX, together with our commitment to execution and bottom line earnings. I would like to thank everyone who has been involved in building our own games for their contribution and dedication to the company."
