Gaming Innovation Group has announced the extension of its partnership with bet365 for its automated affiliate marketing compliance tool GiG Comply.
As one of the leading global online sports betting companies, the bet365 group employs over 7,000 people and has 90 million customers worldwide.
Having such a significant presence in a wide range of complex markets serves a variety of regulatory challenges for the organisation, placing an emphasis on the need to effectively adapt to the ever-changing environments in multiple jurisdictions.
GiG Comply is an automated marketing compliance solution that scans web pages for content including links, igaming code red words and regulatory requirements across multiple jurisdictions.
It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant.
