Genting Alderney has started the year with the launch of a brand new affiliate site.
Packed with new enhancements, Genting hopes the site will supercharge its existing and prospective affiliate partners for poker and casino products in 2011.
After an exhaustive consultation process with affiliate partners, Genting is making available the group’s own branded Genting Casino and Genting Poker products for third parties and in the process providing affiliates with the brand equity from a key name in the gambling world.
Both products have been added alongside the existing Circus Casino and Circus Poker brands, providing affiliates with a full suite of variable content on which to build their business.
Other enhancements to the new affiliate site include a section dedicated specifically to news, rich media content and review information, providing affiliates with the content to enhance their SEO and long tails, driving traffic and promoting the brands effectively.
Genting recently announced affiliate partnerships with two high profile UK businesses - Championship football club Portsmouth and the racing broadcaster At The Races.