Gaming VC, one of GTECH G2's licensees, has moved its operation to GTECH G2's newly improved back-end system.
The Gaming Management System (GMS) provides players with one wallet for all products - casino, poker, sportsbetting, bingo and side games - and gives operators the comprehensive data they need to develop finely targeted marketing campaigns. Its open architecture enables operators to integrate new games not only from GTECH G2 or any of the third party developers whose games it aggregates, but by almost any software provider.
"We needed a very flexible back-end tool that allowed us to analyse gaming data instantly and get a full picture of the activities in our casino," said Thomas Tietjen, head of operations at Gaming VC. "Our new GMS back end enables us to push segmented promotional activities."
"With comprehensive data from all areas of play, operators can monitor player behaviour better and take appropriate action with problem gamblers," said Aleksandar Kudic of GTECH G2.
