GameAccount Network has announced the launch of its Casual Mobile Gaming platform to complement its existing Simulated Gaming solution.

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Casual Mobile Gaming includes games designed for smart phones and tablets for a mass-market audience. Casual games typically offer simple gameplay with no particular skills required in order to play and enjoy.

Dermot Smurfit, CEO of GameAccount Network, said: “Executives of land-based US casinos are generally aware that casino patrons also play casual mobile games while on and off-property. Our innovative Casual Mobile Gaming platform will now enable our clients of Simulated Gaming to tap into an existing $3bn market in the US and extend their relationship with their patrons with highly engaging Casual Mobile Gaming experiences.”