Softswiss said meetings regarding its Game Aggregator and the launch of its new marketing campaign were highlights of the company’s ICE Barcelona attendance.
The aggregator hosts over 27,800 games from more than 280 igaming providers and is certified in territories such as Peru, Brazil and Spain.
Softswiss unveiled its “Hungry for Success? Dive in with Softswiss” campaign at the event at Barcelona Fira Gran Via.
The marketing campaign was “brought to life” through association with the image of a shark, the company said.
Furthermore, Softswiss showcased its new marketing campaign through a live performance by Slim Safont, the local artist who has works in Los Angeles and New York in the US, as well as in Italy.
Elsewhere, Softswiss’ chief commercial officer, Max Trafimovich, was part of an ICE masterclass on gaming opportunities in the United Arab Emirates (UAE), sharing insights on market entry strategies and regulatory frameworks.
