The Industry Group for Responsible Gambling has announced that Responsible Gambling Week 2019 will take place on November 7-13.
Following on from the success of RG Week 2018, organisations and businesses from across Britain will once again join forces to support the campaign.
The IGRG brings together every sector of the gambling industry through its member trade associations, the Association of British Bookmakers; British Amusement Machine Association; The Bingo Association; National Casino Forum; and Remote Gambling Association; all with the common objective of raising awareness of safer gambling behaviours and encouraging staff, customers and the wider public to discuss what it means to gamble responsibly.
The headline theme of the Week will be Let’s Talk About Safer Gambling. By coming together with one voice, the industry is able extend its reach and ensure that the message of safer gambling connects with the widest possible audience.
Encouraged by the success of Responsible Gambling Week 2017 and building on the huge engagement achieved in 2018 – which encompassed more than 12,000 gambling venues and online sites, 120,000 employees across Great Britain and created some 20 million impressions on social media – the IGRG is seeking to build on these results and take the campaign further in 2019.
Operators promote responsible gambling 365 days of the year, but Responsible Gambling Week creates the opportunity for businesses to start a conversation about safer gambling not only with their customers, but also with their friends and families.
John Hagan, chairman of the Industry Group for Responsible Gambling, said: “Social responsibility is fundamental to the gambling industry’s approach, and we are all dedicated, year-round, to promoting safer gambling. But what makes Responsible Gambling Week special is that the whole industry is united and engaged to highlight safer gambling to a broader audience.
“Responsible Gambling Week 2018 was widely supported across the industry, helping to set a new benchmark for the campaign. We are confident that with the continued support of operators, charities and information networks we can build on last year’s success and reach a far greater audience.
“RG Week 2019 will take place from 7th to 13th November; in announcing these dates early in the year we are hoping that the increased planning time will encourage and allow for further support. For 2019 we will be seeking to broaden RG Week’s supporter base and make use of complimentary communication networks, refining message themes for RG Week in line with consumer research and following input from specialist support groups.”
