B2B igaming specialist Gamanza has launched its gamification tool with ScandiBet.com.
Customers making casino and/or sportsbook bets on the ScandiBet website will gain Viking themed-reward points, called Viking Coins, that can then be exchanged for a selection of bonuses, free spins and free bets – or prizes such as merchandise, holidays and electronic goods in the reward shop.
The software is designed to enhance player lifetime values and dwell time on site.
“It is becoming more and more important for operators to create their own unique identity to attract the players and to keep them playing,” said Gamanza founder Magnus Lindberg. “We know that gamification is really important to some players and Gamanza’s gamification software opens up an exciting route to increased loyalty and customer satisfaction.”
Operators can use the data from player activity on their site and translate them to points, token or credits and levels of achievement. Additionally, tournaments, magnifiers and daily challenges are important modules and each programme is configurable by the operator to suit their own needs.
The plug-and-play application went live with ScandiBet in June.
The gamification application works in tandem with Gamanza’s proprietary bonus engine, an application that can be deployed as a standalone or can work with an operator’s existing bonus systems.
