Playtech has announced that Fortuna Entertainment Group, the central and eastern European betting and gaming operator, has completed the migration of its sportsbook in Slovakia onto its IMS platform.
Fortuna’s sportsbook in Czech Republic, Poland and Croatia will follow. The agreement is the next stage in Fortuna and Playtech’s omni-channel partnership in central and eastern Europe following the extension of their initial agreement in 2018.
Fortuna customers can now seamlessly access sportsbook funds across retail and online channels. In addition, Fortuna is now able to harness Playtech’s Engagement centre and responsible gambling tools across its omni-channel offering, allowing for a seamless customer experience and real-time engagement.
Per Widerstrom, CEO at Fortuna Entertainment Group, said: “Our strategic partnership with Playtech is central to growth plans and success so far. This migration is the next stage in Fortuna’s omni-channel leadership in central and eastern Europe. Fortuna customers can now enjoy a sophisticated and seamless user experience. Playtech’s data driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level.”
