Flows, a platform that enables online sports betting and casino operators to automate their processes and deploy innovative workflows, has announced a partnership with leading US operator MaximBet.

MaximBet, North America’s lifestyle sports betting and online casino brand, has partnered with Flows to develop a range of new intelligent features to deeply enhance and automate the customer experience as the company expands across North America.
Flows is built to be one of the most agnostic pieces of software on the market and can sit alongside any other piece of technology that companies have or use to then enable its partners to innovate freely and without constraint.
With Flows, organisations like MaximBet have full ownership of their product roadmaps, can integrate with any app or data source quickly, coordinate multiple systems and automate workflows in real time.