First Sportsbook has signed a deal with iGP to offer its sports betting solution to all iGP’s platform and white label partners.
The move will be facilitated through iGP’s iGaming Deck aggregator and will allow iGP’s partners to offer a range of betting markets.
The First Sportsbook solution also offers acquisition tools aimed at driving sign-ups, engagement and ROI, the company said.
First CEO Tom Light (pictured) said: “Being able to deliver the most modern and best-performing sports betting technology to our partners is hugely exciting and we look forward to going live with many of them in the coming weeks.”
Jovana Popovic Canaki, deputy CEO of iGP, said; “First Sportsbook and iGP are focused on growth for our partners and by joining forces, we will provide ambitious tier one operators with the powerful casino and sportsbook solutions they need to compete and realise their igaming ambitions.”
