When France officially opened up its online gaming market last month, SPS Betting France was one of a handful of operators licensed to take fixed odds wagers on sporting events.
EurosportBET.fr went live on day one of the opening of the French market, running its operation on GTECH G2’s MarginMaker sports betting solution. The French site deploys the same technology as the company’s UK site, eurosportbet.co.uk, which launched a year ago.
EurosportBET.fr is the commercial brand of SPS SA, a subsidiary of Eurosport, fully owned by the French media leader TF1. Mostly known for operating the largest European free TV channel, the TF1 Group’s activities cover the whole of the audiovisual industry. SPS SA and its subsidiary SPS Betting (Alderney) were both created in 2008 and are based in Paris and Alderney.
The launch of the French version of the site is significant in that it was a joint effort whereby the EurosportBET programming team used G2 MarginMaker’s public APIs in order to implement their own version of the web site.
