FashionTV Gaming Group is entering the Asian market for the first time with a sublicensing model that will allow an exclusive number of Asian operators and software suppliers to leverage on its brand power.
Following its series of launches in 2019 in Europe, India and Africa, FashionTV Gaming Group, backed by the FashionTV global network which enjoys over 2 billion viewers around the world, will unveil its B2B sublicensing model at the G2E Macau conference taking place on May 21-23.
The model will allow operators and suppliers in Asia to run FashionTV branded gaming verticals such as fashiontvcasino.asia, fashiontvsport.asia, fashiontvlotto.asia and fashiontvpoker.asia, as well as develop and produce their own FashionTV branded games.
Other FashionTV franchise opportunities are available for operators offering bingo, scratch cards, fantasy sports, social games and skill games.
Aviva Baner, head of media at FashionTV Gaming Group, said: “FashionTV is one of the most recognised brands in the world, and we have already enjoyed huge fast-growing success the online gaming space through the various FashionTV Gaming Group ventures with distinct partners around the world.
“We have identified Asia, FashionTV’s biggest global market, as a market that offers tremendous opportunities to expand our reach even further. We are looking to work with operators and Software suppliers interested on leveraging on the potential of this mega brand power, by launching online gaming websites and branded games across the region.
“This is a great opportunity for the Asian Online Gaming Industry to partner with us, and we look forward to working with various partners to join us in entering the Asian market whilst establishing FashionTV Gaming Group onto a truly global success story.”
