Fanatics Betting and Gaming’s US sportsbook logo will appear on the New York Racing Team’s NASCAR stock car for two races this year.
A sponsorship agreement between the team and the online gambling operator will see the Fanatics Sportsbook logo appear on the hood and sides of the team’s Chevrolet, for the NASCAR Cup Series’ Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The events take place on Sunday, June 1, and Sunday, November 2, respectively.
Fanatics Sportsbook will add new NASCAR betting opportunities to mark the occasions, including race parlays, a podium finish betting market and exacta and trifecta betting.
“We are proud to partner with John Cohen and the New York Racing Team,” said Selena Kalvaria, chief marketing officer at Fanatics Betting and Gaming. “The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America.
“We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer.
“Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway.”
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