Ex-Betfair team Gaming Edge Associates has announced its partnership with H2 Gambling Capital, offering combined consulting services, market and competitor intelligence products to all sectors of the gambling industry.

It is hoped that the partenership with H2, a supplier of data and intelligence with knowledge of both the interactive and land-based sectors of the industry, will help Gaming Edge Associates to develop deeper relationships with its clients and open doors to new international market segments.

"Together we are able to offer market-defining products and services to the industry, enabling our clients to evaluate the market or customer opportunity and quickly reach the right decisions to succeed in today’s dynamic landscape," commented Anton Bell, a partner at Gaming Edge Associates.

"Our partnership seeks to fulfil the industry’s need for impartial, informed expertise supporting the data-driven decisions expected of today’s senior management teams," said Simon Holliday of H2.