Evolution Gaming has launched a new, fully dedicated live casino environment for 888.
The new area, constructed at Evolution’s production studios in Riga, Latvia, is fully dedicated in that it features both dedicated 888 branding and a dedicated 888 dealer team.
The area has been built to the company’s precise specifications, complete with branded wall panelling, carpet and lighting. A dedicated team of around 50 male and female dealers – all attired in 888-branded uniforms and 100 per cent devoted to 888 operations – will serve the tables and interact with customers.
A total of six tables will be available initially, made up of one roulette table and five blackjack tables, one of which is VIP-branded for high rollers.
Erez Sadan, head of casino at 888, said: “We were one of the first operators to explore the potential of an Evolution dedicated table and we have seen first-hand the ROI this approach can deliver. Opting for a fully dedicated room was the natural next step for us. This gives us full control over branding and the opportunity to maximise player time and loyalty through regular promotions and by building even stronger relationships between our dealers and our customers.”
This latest development follows an extension, in July this year, to an agreement for Evolution to provide live casino games and services to 888 worldwide.
