INTERGAMINGi was among the igaming trade media invited to a two-day event to mark the opening of EveryMatrix’s new London, UK, office.
From the 25th floor of the Hylo building in the Old Street area, senior leaders from across the igaming technology company’s divisions gave insightful presentations on their strategy and ambitions.
EveryMatrix was founded in the UK capital 17 years ago.
The workspace houses various EveryMatrix teams, including several members of the company’s OddsMatrix sports platform division.
Team members include UK-based ex-FSB Technology employees who have integrated into EveryMatrix following its acquisition last year. Among them is Mark Wilson, trading director at FSB who, along with several colleagues, have been responsible for delivering EveryMatrix’s new horse racing product.
“The opportunity really appealed to me given the scale and size of EveryMatrix,” Wilson said.
His focus has initially been on building out the racing product, with the first client – Bet600 – successfully migrated in Q1. EveryMatrix aims to have all clients migrated this year.
“I think it’s a really exciting opportunity to embed myself in the wider [EveryMatrix] team,” Wilson said. “They’ve already got some fantastic technology, including a brilliant sportsbook, and now it’s just about adding our differentiation in terms of our knowledge.
“My personal ambition would be to make this horse racing product successful both in the UK and elsewhere. I love horse racing; I’d love the sport to thrive and for turnover to thrive.
“FSB already had a foothold in Africa and a good portfolio of clients. We can add into that alongside the EveryMatrix team that have already been operating in the South Africa market. If we can bring the two sides together, we can hopefully take that to the next level.”
Ebbe Groes, group CEO at EveryMatrix, said the Hylo workspace is “magnificent” and “one of the best I’ve ever seen, offering our teams here superb working conditions, multiple benefits and the ideal central London location."
“Our growth is showing no bounds, and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-one customers who we can now host in one of Europe’s best cities,” he added. EveryMatrix has also opened workspaces in Chang Mai, Thailand, and Cebu, the Philippines, this year.
