EveryMatrix is ready to welcome a series of new customers in Peru after receiving regulatory approval in the market.

EveryMatrix

The regulator Mincetur’s approval of EveryMatrix will allow the company to enable its customers to gain early market share.

EveryMatrix’s Peru entrance will also see the business expand across Latin America, with customers able to access its range of technology products.

The company will roll out its online casino and sportsbook platforms, player account management and sports and esports/odds data feeds.

EveryMatrix’s chief commercial officer Bobby Longhurst said: “This is a vital step in further increasing our footprint in LatAm, both as Peru and the wider region continue to regulate.

“We see huge opportunities across all our product areas including turnkey partnerships that involve multiple EveryMatrix products and services coming together to launch or relaunch operator offerings.”

Following EveryMatrix’s partnership with operator bet-at-home in Europe, Longhurst said the company is  “excited at the prospect of replicating this success in Latin America.”

“It’s no secret the LatAm market is gathering speed and we’re determined to be at the forefront of that growth in the months and years ahead,” he said.

EveryMatrix clients can also select from affiliate management and optimisation software and services, gamification, bonus and loyalty features, localised content and aggregation and bespoke safer gambling tools.